Watch our Climate Founders week webinar in partnership with Impact Hustlers to understand the attitude - behaviour gap in sustainable consumption and how a deeper understanding of your users can help you create relevant solutions that can scale.
CONTENTS
Psychological barriers to climate action
User research methods to understand your users (Including hands-on activities and templates)
Enhanced User/buyer Persona, including non-human personas
Service blueprint
How to plan your research
KEY TAKE-AWAYS
Understand the barriers to sustainable consumption and ways to overcome them.
Learn how efficient user research and product/ value proposition design methods can help you
Unveil how important is the sustainability criteria in your target audience's reason to buy
Design products and value propositions to rapidly get to product/market fit or scale.
Derisk your product roadmap through user-centered design and user testing
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